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Advertising & Sales Promotion campaigns for businesses of all sizes!
Sales Promotion refers to incentives or other benefits offered to customers in order to stimulate interest in a product or service.
Sales Promotion techniques are used to enhance the value of a brand or service and are aimed not only at end-users but also at retailers.
Four reasons for engaging in Sales Promotion campaigns
1. To stimulate consumer desire or need for a product or service.
2. To attract new customers.
3. To increase chances of a repurchase by a first-time buyer.
4. To improve brand or product image.
How are Advertising budgets determined?
1. By a wild-ass guess; or by spending “all that can be afforded.”
2. By a percentage of projected sales.
3. By matching the competition.
4. By spending to “meet the goal.”
Sales Promotion tools:
COUPONS | PREMIUMS | REBATES | SAMPLES | CONTESTS | PUSH MONEY
LEAVE THE HARD WORK TO US - FOCUS ON GROWING YOUR OPERATIONS!